For restaurants and cafés
Marxx for restaurants and cafés
Group bookings, live events and off-peak revenue for F&B brands in Delhi NCR.
Your weekends are full. We work on the hours that aren't: corporate dine-in and takeaway through the weekday afternoon, artist nights and celebration bookings through the weekday evening, workshops in the dead hours at the weekend.
The hours you are not selling.
Rent, staff and kitchen cost the same in an empty hour. Idle capacity is the whole thesis, and it maps onto the services one to one.
| Empty slot | What fills it |
|---|---|
| Weekday afternoon | Corporate dine-in and corporate takeaway leads |
| Weekday evening | Live artist nights, birthday and kitty party bookings |
| Weekend afternoon | Community and chef-led workshops |
Four ways we fill the room.
Artist nights run on profit share with zero upfront. A night that does not fill costs you no fee.
| Service | Model | Fills |
|---|---|---|
| Group & event lead generation | Retainer | Weekday afternoon & evening |
| Artist collaborations & live events | Profit share, zero upfront | Weekday evening |
| Influencer marketing & performance reach | Content + performance ads | Demand across the week |
| Community workshops | Off-peak revenue share | Weekend afternoon |
Lead engine
Group and event lead generation.
Four lead types, run on Meta, Instagram, Google Search, YouTube and inside AI assistants: corporate dine-in, corporate takeaway and bulk orders, birthday and kitty party, and group celebrations.
| Metric | Current accounts |
|---|---|
| Qualified leads per month | 100+ |
| Cost per lead | under ₹150 |
| Lead to booking | 10-15% |
Across Berco's, Daryaganj, Karigari, Cafe Delhi Heights and The Red Door.
Corporate dining is not one audience.
Six people book a corporate table and they want six different things. No competitor in Delhi writes past team lunch offers.
| Who is booking | What they actually need |
|---|---|
| The organiser told to sort out Friday | To stop being responsible for it. One confirmation, done. |
| The suggester floating an idea in the group chat | Something nobody can object to. |
| The manager marking a milestone | A room that makes the gesture read as real. |
| The EA booking for someone senior | Certainty. Confirmed table, invoice, no surprises. |
| The client host | To look considered in front of someone they are selling to. |
| The informal Thursday outing | Cheap, close, no planning. |
We run a different campaign for each of these. That is why the cost per lead sits under ₹150.
How we build the campaigns.
Four research inputs, the same ones behind every account we run.
- Brand research on your menu, your room and your founder story, written out as ad hooks across 15 formats.
- Persona research from your Google and Zomato reviews: the micro-moments, the objections and the words people already use.
- Competitor research on the restaurants inside your catchment: 50+ live ads read for hook, format, offer and white space.
- Industry research on daypart demand and festival cycles, so spend lands when the booking is actually being decided.
The same method runs on experience venues. Four research inputs. One creative hypothesis. Then we test.
Events
Artist collaborations and live events.
- 01Connect with a top-fit artist from a roster of 100+ Instagram-trending performers.
- 02Run paid ads and organic promotion to fill the room before the night.
- 03We own the event end to end. Profit share, nothing upfront.
30+ seats booked on a Wednesday night at Dutchman Portz.
A Wednesday is the hour nobody is selling. One artist, one week of promotion, a full room. The seat count is ours; the night is the clip beside it, shot on the evening.
See the night on InstagramWe run the social side too.
- Photographer visits. Food and room shoots on a schedule, producing stills and vertical video from the same visit.
- Influencer visits and parties. 100+ viral food bloggers, briefed with a script and clear deliverables. Their footage runs as paid creative afterwards.
- Grid strategy and execution. Monthly calendar, posting, captions, stories and reels, planned against the same audiences the ads run on.
The shoot that fills your grid is the shoot that fills the ad account.
Community workshops.
Chef-led, expert-led and community-led sessions in your space during dead hours: dimsum and bao making, kintsugi, pottery, board games, poetry meetups, book readings. 100+ community presence across Delhi NCR, 12+ sessions run.
- A new audience eats with you for the first time, at a table that was going to sit empty.
- Every session produces a shoot's worth of content for the grid and the ad account.
Process
The first 90 days.
- Lead forms live
- WhatsApp flow connected
- Caller script written with your team
- Corporate and celebration campaigns separated
- First artist night booked
- Weekly report with next actions starts
- Winners scaled
- Workshop calendar running
- Influencer and photographer content in rotation
- A repeatable weekday calendar
- Callback speed measured and improved
- Off-peak revenue tracked as its own number
Week 1: Build
Month 1: Launch
Month 2: Scale
Month 3+: System
What Marxx does not claim.
We do not fill your weekends. Those are already full. We work on the hours that are not.
We do not promise a lead volume. Volume depends on spend, catchment, offer and how fast your team calls back.
A lead is not a booking. Conversion depends on your callback speed, and we will tell you when that is the bottleneck.
The numbers on this page are from named accounts. They are evidence, not a forecast for yours.
Questions restaurants ask.
How do restaurants get corporate lunch bookings?
By running a campaign for each kind of corporate booker rather than one offer aimed at all of them. The organiser told to sort out Friday, the EA booking for someone senior and the manager marking a milestone need different things. Lead ads plus Google Search, with a caller script and a WhatsApp flow behind them.
How do I fill my restaurant on weekday afternoons?
Weekday afternoons are corporate dine-in and corporate takeaway. Both are booked by someone at work, in advance, who needs an invoice and a confirmed table more than a discount. We run those as their own campaigns and keep the weekend creative out of them entirely.
How do I get birthday and kitty party bookings?
These are date-led, so the form asks for the date first and the follow-up happens the same day. We run them separately from corporate because the language and the proof are different: a birthday booker wants to see the room decorated, a corporate booker wants to see the invoice process.
Do live music nights actually make money for a café?
They do when the room fills. We connect you with a top-fit artist from a roster of 100-plus Instagram-trending performers, run paid and organic promotion to fill the room, and own the event end to end. It runs on profit share with nothing upfront, so a night that does not fill costs you no fee.
Who follows up on the leads, you or my team?
Your team calls, we build the machine around them: the lead form, the WhatsApp flow, the caller script and the routing. We also report callback speed, because on F&B leads it is usually the single biggest gap between a lead and a booking, and we will tell you when that is the bottleneck.
Do you cover Gurgaon, Noida and Delhi?
All three, plus the rest of NCR. The team is Gurgaon-based and happy to meet in person. Catchment matters here: campaigns are built against the area that will actually travel to your room, not against the city as a whole.
Also for
Running a park, museum or attraction? Marxx for experience venues covers direct ticket booking, school trips and group bookings.
Let's make your place busy.
30 minutes. We come with your empty-hour map and the campaigns that fill each slot. Gurgaon-based, happy to meet in person.